Privacy

Information

We take your privacy very seriously and therefore want you to know how your data is collected, used, shared and stored. The Website is owned and operated by CARAMEL BOUTIQUE LLC trading as The Velvet Street and/or its affiliates in the United Arab Emirates. CARAMEL BOUTIQUE LLC is a limited liability company incorporated under the laws of the United Arab Emirates, with commercial license number 96495 and its registered office at PO Box 7445, Sharjah, United Arab Emirates.

By visiting the Website or supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy Policy. Please note that our Privacy Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Website. It is therefore your responsibility to continue to check our Privacy and Cookie Policy for updates.

Security

We (and our authorized service providers) collect information supplied by you via the Website, other websites operated by us or any of our Website customer service channels including without limitation on the phone, via email, during Personal Shopping visits or via our Live Chat feature (where available). We and such service providers also collect information when you visit our Website, other websites operated by us or from third parties authorized to share your information with us. We and our authorized service providers may collect some of this information even if you are not a registered user or do not place an Order. This information may include:

  • Contact and personal details such as: name, delivery address, phone number, email address, billing and payment information, date of birth, gift recipient details, gender, nationality and Personal Shopping preferences

  • Website statistical information such as: your location, the URL you use to access the Website, browser or device type/unique fingerprint, your computer’s IP address and domain type, which pages you visited, search terms you entered, items you clicked on

  • Transactional information such as: Orders you placed, items you purchased, date and time of Order as well as Orders you decided not to complete or items you placed in your basket and discarded, preferences you have indicated to us, requested personalization of items

  • Information from third parties such as: couriers, payment providers.

  • Information you supply to us via online or offline surveys, competitions or product registration

Please note that your full payment card details are captured only for the purposes of processing your transaction and are not stored, sold or rented by us. Your full payment card details are not available to our staff. All card transactions are managed by trusted, certified and legally authorized partners who are responsible for ensuring that your payment details remain secure during the payment process.

Where you provide the information of a third party to us, you are confirming that you have their consent to do so.